From The Harper Index:

Framing is the practice of influencing how people think and feel about issues by encouraging them to think about them in a particular way. This is done with language that conjures up and appeals to images and values that people know and understand deeply.

The political Right is masterful at framing issues in ways that glorify business and individual achievement and disparage public enterprise. Consider the words “tax relief” with “tax fairness”, “bureaucrat” with “public servant”, “troop surge” with “escalation”, “conflict” with “occupation”. Each pairing presents an issue seen from the right-wing frame and from the Common Good, or Public Values, Frame.

Do George Lakoff’s views hold up cross culturally? We hear in metaphors. How is Canadian government using framing to get it’s message across to voters?

The Political Mind: Why You Can’t Understand 21st-Century American Politics with an 18th-Century Brain George Lakoff